CHICAGO – January 11, 2011 – The National Marine Manufacturers Association (NMMA) announced today the launch of Dealer Connections at the 2011 Miami international Boat Show and Strictly Sail Miami, a new initiative created to bring dealers and manufacturers together to forge new relationships and build business. This exclusive opportunity will allow dealers across the nation to meet with top decision makers from the world’s leading brands; schedule meetings with manufacturers with new easy-to-use appointment software; find more brands than in any other single location, with more than 2,000 powerboats and sailboats on display; and test drive brands and models on the open water.
“The Miami International Boat Show & Strictly Sail brings together key leaders from across the recreational boating industry, making it the ideal location for our new Dealer Connections program,” said Thom Dammrich, president of NMMA. “Dealer Connections will give dealers and manufacturers a rare opportunity to create new business relationships and position themselves for growth.”
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